WHAT IS YOUR BACKGROUND? EDUCATION? PREVIOUS JOBS?
I have a degree in journalism and have worked in publishing ever since I graduated. I have produced both books and magazines for the construction industry. I enjoy providing educational services for people in the industry. It gives me great joy when I have been part of a project that helps people do their job better.

I began the Women in Concrete events at World of Concrete five years ago, followed by writing regular columns about women in the industry.

WHAT DID YOU DO BEFORE GETTING INVOLVED IN THE CONCRETE INDUSTRY?
Before entering the concrete industry, I produced a magazine for the electronics industry.

HOW DID YOU GET THE POSITION YOU CURRENTLY HAVE?
Currently, I am working with Kimberly Kayler at Constructive Communication, Inc., her public relations firm for the construction industry.  I was offered the position after I left the magazine industry. We are working together on building the Women in Concrete Alliance into a strong, online networking resource.

WHAT IS YOUR FAVORITE ASPECT OF YOUR POSITION?
I enjoy interviewing people in the industry and learning about what they do and the products and material they use. Through the Women in Concrete Alliance I hear from women all over the country and learn of their experiences. It’s inspiring what these women have accomplished.

WHAT ASSOCIATIONS ARE YOU INVOLVED WITH?
I am involved with the American Concrete Institute (ACI). I attend both the local chapter meetings and the national conventions.

WHAT ARE YOUR GOALS AND AMBITIONS FOR YOUR POSITION?
I am looking forward to seeing the Women in Concrete Alliance grow to an online community of women who support and mentor each other. 

WHAT TYPES OF CHANGES WOULD YOU LIKE TO SEE IN THE INDUSTRY?
I would like to see the construction industry a more popular career choice for both men and women. It is an essential industry and we need to find a way to make it more attractive to young people.

WHAT IS YOUR ADVICE FOR OTHER WOMEN JUST ENTERING THE CONCRETE INDUSTRY?
I recommend that all those new to the field work hard and find good teachers and mentors along the way. I’ve been fortunate to have had some supportive mentors who have taken the time to teach me and encourage me. For that I will always be grateful.

kari moosmann | aec editorial manager, constructive communication, inc.